en / nl

Launch of URBAN PROOF at Kruitbosch/Cortina

January 23, 2017

Yesterday, we had the official launch of URBAN PROOF at Kruitbosch/Cortina. From now on, they have the exclusive dealership for all BENELUX bicycle stores. A huge step for URBAN PROOF in conquering the Dutch bicycle market! We are very proud to have a partnership with such a big and established company. This gives us just that bit of extra confidence we need to go even further with the new collection. We will keep you updated on new developments on the website and on our Instagram account, so don’t forget to check them out regularly!

Trendz fair 2017

January 17, 2017

For the beginning of the new year, we have a few fairs on the program where we will be presenting URBAN PROOF. We kicked it off last Sunday in Gorinchem at the Trendz fair. A big fair with a very broad selection of branches, like Home & Living, Gift and Toys. It was the first big non-bicycle fair where we are presenting URBAN PROOF, so it was really great to see that also outside the bicycle branch people are responding so positively to what we are doing!

Next up are the Toyfair in Nurnberg, DE and ShowUP in Amsterdam, NL. Hopefully everyone will be as excited about URBAN PROOF there as they were at Trendz!

Shooting the brand movie

October 15, 2016

Last week we spend the day in the city, shooting our URBAN PROOF brand movie. And I can tell you this: our next movie will definitely be in the summer ;) But despite the freezing cold wind, we had a real blast. Days like that make you realize again how beautiful Amsterdam is and how lucky we are to be able to bike through it every day. And seeing the outcome was more than worth the cold hands. A big thanks to Bas van Wersch from New Circle film productions for the great result!

You can see the movie for yourself at our homepage, we hope you like it as much as we do.

URBAN PROOF beyond borders

October 11, 2016

It's always great to read about your own brand, but somehow having to translate it in order to understand what's been said, gives it just that little extra sparkle. URBAN PROOF is going worldwide! If you want to read what our Spanish distributor Lenubu and the Spanish media have to say about us, please follow the links below:

 Lenubu - Our Spanish distributor
 Spanish media

Eurobike 2016 – Our first fair!

September 15, 2016

We had to fly in the last samples to make it on time, but we did it: the introduction of our complete collection at the Eurobike fair in Friedrichshaven, Germany! And for those who don't know, that isn't just any fair, but the leading global trade show for the bike business.

We couldn't have been more proud to be able to present URBAN PROOF there and even prouder of the amazing reactions and enthusiasm we received from everyone who visited our stand. Thanks so much!