The company behind Urban Proof!

The company behind our brand Urban Proof is U+. As a company, U+ has been allowed to call ourselves a ‘Certified B Corporation™’ (B Corp™) since the end of 2022. This is a certification for companies committed to a better world with consideration for people, the environment and society. With the B Corp™ certification, U+ belongs to a global network of inspiring organisations contributing to a sustainable and responsible society such as Patagonia, Dopper and Ben & Jerry’s. A valuable collective that welcomes being part of the change itself.

U+ Mission

At U+, we believe everyone has the right to make sustainable choices. Therefore, our mission is to inspire change and make sustainable(er) products accessible to all. We develop functional and affordable products that combine quality with sustainability, giving everyone the opportunity to make a positive impact on our planet. By constantly striving to reduce our own environmental footprint and helping customers do the same, we are working towards a brighter and responsible future for all of us. Our mission aligns well with what B Corp™ stands for: ‘Benefit for all’, an inclusive, equitable and regenerative economy and society.

How to become a B Corp™ member?

B Corps™ are companies that voluntarily pursue high standards of social and environmental performance, responsibility and transparency. To measure this, the process of becoming a B Corp™ starts with a thorough impact measurement of the entire company using more than 300 questions broken down into the five B Corp™ pillars: governance, environment, employees, customers and community. If you achieve a score of 80 or higher, your company will be certified as a B Corp™. Every three years, each company is reassessed and recertified. This invites continuous improvement and ambitious goals.

The power of connection

By achieving B Corp™ certification, we demonstrate our commitment to making a positive, sustainable impact in all areas. We have also enshrined this in our bylaws because we believe that we ourselves should be the change we want to see in the world. B Corp™ certification is the starting point for this. Together with the other B Corps™, we are committed to a brighter and responsible future for all of us.