en / nl


The Brand

Designed & Tested in Amsterdam

URBAN PROOF is based in Amsterdam. Here, everyone owns a bike. And although the weather isn't always that great, our bicycle is usually our best friend. Whether it's for riding through the Vondelpark, to work in the morning, together with all the other sleepy Amsterdam people, or to avoid the taxi fare by using our bikes in nightlife: our bike is always there for us. We at URBAN PROOF figured it was time to do something back, so we designed a complete range with all the bike accessories you could possibly imagine. From fun to essential items, but always created with love, by real bicycle experts. And let's be honest: everyone likes a little love in their lives. So join us, and become part of the journey.

Price, quality, design

What makes us different? For us, a good design isn't just about looking good, it's about being good too. A long-lasting life is just as important as our designs, so quality materials are central to everything we do. We believe in making people smile by providing good looking and high quality products for a good price. Designed to make your day just a little bit better. That's what we strive for, and what we always keep in mind, in every stage of the development process. Our items are for everyone.

The History

URBAN PROOF is born out of a cooperation between Dutch Perfect, a yearlong specialist in the development of bicycle tyres, and U+ Creative Concepts, a young concept-development company with a love for bikes. Together, they saw the huge potential for a new bike accessories label in a market where there are only a few competitors that are truly unique and distinctive for a good price.

Dutch Perfect

Dutch Perfect specializes in the development and trade of bicycle tyres and related products. The company was founded in 1986 by Mr. Hunneman. After having yet another flat tyre, he started to pioneer in finding anti-leakage possibilities for bicycle tyres. Meanwhile, the company has become a major player in the market, both nationally and internationally.

U+ Creative Concepts

U+ Creative Concepts is a concept-development company with a background in retail. They know the market, see which trends are important, on which trends you should act as a producing retailer and translate this to a tangible product. On a project base, the company helps their customers with the development of new or renewed assortment and retail concepts, on all levels of the process (styling, assortment strategy, price strategy, packagings etc.)